3月7日(ri)，華御公司(si)召開營(ying)銷(xiao)(xiao)工作會議(yi)，旨在確(que)保(bao)完(wan)成2024年(nian)度營(ying)銷(xiao)(xiao)任務(wu)，鎖(suo)定目標任務(wu)安排下一步工作。公司(si)總(zong)(zong)經理顧家立、常務(wu)副(fu)總(zong)(zong)朱(zhu)利康、財務(wu)總(zong)(zong)監羅友金(jin)、副(fu)總(zong)(zong)經理趙偉應邀(yao)參加會議(yi)，副(fu)總(zong)(zong)經理賀家林主持會議(yi)。

會上，首先(xian)賀總及營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)部(bu)各條線業(ye)務人員就(jiu)2024年如何更好地開展營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)工作(zuo)進(jin)行了闡述。與(yu)會領導對營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)工作(zuo)也提出三點要求：一(yi)是(shi)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)部(bu)門制訂月度銷(xiao)(xiao)(xiao)售計劃時(shi)要精準，以(yi)便(bian)生產(chan)負荷部(bu)門及時(shi)調(diao)整(zheng)，實現產(chan)前(qian)產(chan)后效(xiao)益(yi)最大化(hua)；二是(shi)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)部(bu)門在原料采購和(he)產(chan)品(pin)銷(xiao)(xiao)(xiao)售中(zhong)要有明確計劃，以(yi)便(bian)財務對資金(jin)統籌安(an)排；三是(shi)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)人員要有超前(qian)意(yi)識，提前(qian)著(zhu)手原料市場調(diao)研，做好下(xia)游(you)客戶(hu)儲備，確保公司2個新項目順利投(tou)產(chan)，產(chan)出增量效(xiao)益(yi)。

顧總(zong)(zong)指出(chu)，2024年(nian)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)工(gong)(gong)(gong)作的(de)重點(dian)是氯苯新(xin)增商品(pin)(pin)量和新(xin)產品(pin)(pin)的(de)客(ke)戶開(kai)發與(yu)儲備。他對(dui)(dui)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)人員(yuan)及營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)工(gong)(gong)(gong)作提出(chu)五點(dian)要(yao)(yao)(yao)(yao)(yao)求(qiu)：一要(yao)(yao)(yao)(yao)(yao)轉(zhuan)變思(si)想(xiang)觀念。營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)人員(yuan)要(yao)(yao)(yao)(yao)(yao)打破固有思(si)維方(fang)式(shi)和習慣，進(jin)一步(bu)解(jie)放思(si)想(xiang)，要(yao)(yao)(yao)(yao)(yao)站得(de)高看得(de)遠，對(dui)(dui)市場要(yao)(yao)(yao)(yao)(yao)底子清路子明(ming)，不能坐、等、靠，要(yao)(yao)(yao)(yao)(yao)主動(dong)出(chu)擊、主動(dong)作為；二要(yao)(yao)(yao)(yao)(yao)密切(qie)聯系溝通。業務人員(yuan)要(yao)(yao)(yao)(yao)(yao)針對(dui)(dui)不同客(ke)戶定期(qi)走(zou)訪，保(bao)持密切(qie)聯系溝通，切(qie)實掌握上下游企業生產經營(ying)(ying)(ying)(ying)情況，了解(jie)客(ke)戶所想(xiang)所需(xu)，以(yi)(yi)便精準營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)；三(san)要(yao)(yao)(yao)(yao)(yao)善于總(zong)(zong)結出(chu)新(xin)。營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)管理(li)部(bu)要(yao)(yao)(yao)(yao)(yao)積(ji)極開(kai)展集團制(zhi)定的(de)“商品(pin)(pin)貿易三(san)年(nian)行動(dong)規劃(hua)”相關工(gong)(gong)(gong)作，定期(qi)對(dui)(dui)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)工(gong)(gong)(gong)作進(jin)行總(zong)(zong)結，要(yao)(yao)(yao)(yao)(yao)學會在(zai)總(zong)(zong)結中(zhong)(zhong)發現問(wen)題(ti)、分(fen)析問(wen)題(ti)、解(jie)決問(wen)題(ti)，要(yao)(yao)(yao)(yao)(yao)在(zai)總(zong)(zong)結中(zhong)(zhong)求(qiu)新(xin)求(qiu)破，用(yong)新(xin)思(si)維新(xin)方(fang)法解(jie)決營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)中(zhong)(zhong)遇到的(de)新(xin)問(wen)題(ti)，切(qie)不可墨守成規、固步(bu)自封(feng)；四要(yao)(yao)(yao)(yao)(yao)強化自身管理(li)。營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)部(bu)門要(yao)(yao)(yao)(yao)(yao)加強自身管理(li)和制(zhi)度(du)建(jian)設，以(yi)(yi)制(zhi)度(du)管人管事，真正做到人員(yuan)分(fen)工(gong)(gong)(gong)明(ming)確、責任清晰、溝通暢(chang)達、協作高效，樹(shu)立良好的(de)對(dui)(dui)外形象。對(dui)(dui)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)中(zhong)(zhong)出(chu)現的(de)問(wen)題(ti)要(yao)(yao)(yao)(yao)(yao)及時反饋，第一時間(jian)作出(chu)積(ji)極有效應對(dui)(dui)；五要(yao)(yao)(yao)(yao)(yao)照章按規辦(ban)事。營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)業務人員(yuan)要(yao)(yao)(yao)(yao)(yao)嚴格按照公(gong)司(si)制(zhi)度(du)和營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)工(gong)(gong)(gong)作流(liu)(liu)程辦(ban)事，切(qie)不可怎(zen)么方(fang)便怎(zen)么來，我行我素，無視公(gong)司(si)規章制(zhi)度(du)和營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)工(gong)(gong)(gong)作流(liu)(liu)程，造成不必要(yao)(yao)(yao)(yao)(yao)的(de)問(wen)題(ti)和資金安全(quan)風(feng)險(xian)隱患。

顧(gu)總(zong)強調，未來市場環境將會更加變幻莫測，營銷工作(zuo)面臨(lin)著更大挑戰。全體營銷人員要在集(ji)團(tuan)領(ling)導的(de)統(tong)籌決策和(he)帶(dai)領(ling)下，立(li)足(zu)公司新的(de)“五大任(ren)務”，團(tuan)結一心，保(bao)持(chi)昂揚的(de)斗志(zhi)，肩負起主人翁的(de)責任(ren)感(gan)和(he)使命感(gan)，接續奮斗，為(wei)公司高質(zhi)量發展開(kai)啟新篇章。